Case Study

Project:
Environmental Sustainability Manager
Media:
Press

Raven Housing have a successful track record in environmental issues and have won numerous awards for their initiatives in this area. The recruitment of an Environment Sustainability Manager was seen as being key to the success of their senior team. Our brief, taken directly from the CEO, was to attract a passionate and committed professional – while sending out a strong PR message about Raven, showing that they were ahead of their competitors in recruiting at this level. We also learned that, for the postholder, success would be all about reducing Ravenís carbon footprint. The resulting concept was original and eye-catching – the text was kept deliberately brief and punchy, while further details were supplied online. The advert, which appeared in the Guardian's environmental section as well as Environmentalist magazine, attracted 14 strong applications. From these, 5 were shortlisted, and their first choice accepted the role.

Raven Housing Trust

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